Jay Joseph
Street interviews with strangers in public. No script, no second take, and no idea what you are getting until someone opens their mouth.
- Views all time
- 1.5B+Views all timecounted from every post
- Views a month
- 75.4MViews a monthacross five platforms
- Followers
- 696KFollowers
- Men and women
- 49%/48%Men and womena near even split, on TikTok
Who is watching
Every platform, blended by size.
Gender
- Men
- 50%
- Women
- 41%
- Not stated
- 10%
Age
- 13-17
- 4.0%
- 18-24
- 26.7%
- 25-34
- 31.7%
- 35-44
- 18.9%
- 45-54
- 9.7%
- 55+
- 8.9%
Where
- United Kingdom
- 20.2%
- United States
- 15.7%
- Philippines
- 7.8%
- South Africa
- 4.5%
- India
- 3.3%
TikTok on its own, against the blend
| TikTok | All platforms | |
|---|---|---|
| Men | 49% | 50% |
| Women | 48% | 41% |
| Not stated | 3% | 10% |
| Aged 18 to 34 | 67% | 58% |
| United Kingdom | 27.0% | 20.2% |
| United States | 8.4% | 15.7% |
| Next largest | Philippines | Philippines |
TikTok read from Analytics on 15 Oct 2026; Instagram, YouTube and Facebook synced daily.
Where the audience is
Followers, and what the last 30 days did on each one.
| Platform | Followers | ViewsViews, last 30 days | Likes | |
|---|---|---|---|---|
| TikTok | 403K | 38.0M | 50% | 291K |
| 150K | 17.0M | 23% | 70.5K | |
| 62.1K | 2.6M | 3% | 4.5K | |
| Snapchat | 51.5K | 9.1M | 12% | 122K |
| YouTube | 30.1K | 8.7M | 12% | 93.4K |
No single platform carries more than half of it. The biggest is TikTok at 50% of monthly views, so a campaign posted across all five is not riding on one algorithm having a good week. The month’s posts also took 104K comments and 51.0K shares, and on Instagram, which reports what the others do not, 3.6M reached and 14.5K saves. Views are what each platform served in the period; likes are what the month’s own posts earned, since no platform will report engagement received rather than engagement held. Snapchat counts its likes as Favourites.
Snapchat
Last 28 days, to 27 Sep 2026. Entered by hand each month: Snap publishes no API for this.
Snapchat is the platform most creators cannot show you. It has no public API and no third-party tool reports it, so these come straight from Snap Insights each month.
Standout posts
The two best performing posts on each platform. Every figure links to the post it counts.
Can you guess their age?
What is actually the best way to sleep?
What colours do you actually mix to make blue? #colors #colours #publicinterview
How many holes do you see in this shirt? #tshirt #streetinterview #guessinggame
Can anyone guess where she’s from? #country #guessinggame
How many holes are actually in this tshirt?
My channels
Where a campaign would run.
- Jay Joseph TVOriginal Format
- The studio's flagship channel. Original street formats, viral interviews, and unscripted moments from the streets of London and beyond.
- Spill the GlossBeauty
- Beauty and makeup vertical. Tutorials, reviews, and conversations from the chair.
- This or ThatGame Show
- A rotating-host street format pitting opinions against each other in rapid-fire showdowns. Hosted by different creators each episode.
- In the LoopCulture
- Where culture, opinion, and trend conversation meet on the street. Quick-hit takes on what people actually care about.
- Silvanus LondonStreet Comedy
- Street comedy out of London. Short, unscripted encounters built to make the scroll stop, in the channel's own words: making life a little funnier.
Brand work
Who I have made it for, and what it looked like.
- BREVO
- AFTV
- DOLA
- DOMESTOS
- UBER
- HASBRO
- C4
- VEOLIA
Work with me
Tell me what you are promoting and I will shape it around the format rather than bolting it on.
Figures verified by Metricool and updated daily.
Snapchat updated monthly.